Best 6 Tools for Social Media Managers

With so many social media networks to keep up with these days, it can be tough to manage multiple accounts effectively, especially if you’re short on time or aren’t familiar with all the platforms.

Fortunately, there are many social media management tools out there that will let you streamline your workflow and focus on what really matters – engaging with your audience and generating leads and sales opportunities.

CoSchedule

CoSchedule is a powerful social media management tool that organizes all of your posts and manages social media engagement. It even reminds you when to post so you don’t have to worry about it. With all of its features, CoSchedule is also one of the more affordable social media management tools. Its premium plan starts at $69 per month.

However, you can use some basic features for free on their Plus plan (10 social profiles) with no limits on projects or publishing timelines. This is great if you’re just getting started as a social media manager and want to try things out before making a big investment.

Buffer

Buffer is a scheduling tool for Facebook, Twitter, Google+, LinkedIn, and Pinterest. It allows you to queue your posts or tweets in advance, which is useful if you’re not always online to respond to messages or post content. You can also schedule updates on specific days and times of the day so that they appear at optimal times. Buffer allows you to export data to .csv files.

This means it will be easier for you to do a deeper analysis about what types of messages perform best, how often people interact with your brand across different networks, and more.

There are several similar tools out there, including Hootsuite. But Buffer has grown by word-of-mouth among social media pros because of its simplicity and ease of use. (Free for up to 3 social media accounts; $10/month per account after that.)

Hootsuite

Hootsuite is a social media management tool that allows users to monitor and engage with multiple social media platforms from one place. Hootsuite’s dashboard offers an overview of activity across different social channels, and it allows for scheduling posts for future delivery.

The tool also includes analytics tools that allow users to view metrics about their social media presence. Many social media experts recommend Hootsuite as a good option for monitoring Facebook, Twitter, Google+, Instagram, and LinkedIn accounts. It also offers free trials that enable beginners to see how it works before deciding whether or not they want to purchase paid subscriptions.

Sprout Social

Sprout Social is an all-in-one social media management tool. Sprout Social combines analytics, engagement, publishing and monitoring tools into one, easy to use platform. Many of our clients use Sprout on a daily basis to help manage their social media profiles. Through our partnership with them, we’ve come up with a discount code that can give you 20% off of your purchase! Just click here for more information.

Oktopost

Oktopost is a robust social media management platform for brands and agencies that want to schedule, publish, engage and measure their content across all major social networks. Oktopost helps businesses collect user-generated content, moderate it and publish on relevant channels from one place.

The tool includes both paid and free plans so it’s an option for companies of all sizes. It also integrates with several other marketing tools like HubSpot, Salesforce and Buffer. It offers pretty much everything you need in terms of social publishing but some features are not included in its free version: real-time analytics and more than 50 posts per month.

Spredfast

With Spredfast, you can schedule and share content on Facebook, Twitter, LinkedIn, and Instagram—and even monitor all your social media accounts at once. The unique dashboard offers insight into performance data across multiple platforms.

In addition to basic scheduling functionality, Spredfast allows you to analyze follower data and offers insights on any keywords or influencers you search for in real time. Pricing: The entry-level package costs $99 per month; other plans cost $599 and up.

Conclusion

There are hundreds of social media management tools available, and it can be hard to pick which ones you need. However, these 5 tools can help simplify your day-to-day life and help you become a social media ninja!